Listaso Blog

4 B2B eCommerce mistakes you must avoid in 2024

In this blog, we present 4 mistakes you have to stay away from in 2024 so you can implement an effective B2B eCommerce strategy to grow and improve your business.

Carmen Canas vicepresident and cofunder of Listaso
B2B Specialist

B2B eCommerce business evolves rapidly. According to Statista, B2B eCommerce sales in the United States reached $1 trillion in 2019 and in 2023 were $1.8 trillion. Due to this fact, B2B eCommerce is fraught with difficulties as this type of business model is very different from the traditional offline sales and B2C eCommerce and many companies have made a number of mistakes that are critical for a successful implementation of this model. 

In this blog, we present 4 mistakes you have to stay away from in 2024 so you can implement an effective B2B eCommerce strategy to grow and improve your business.

  • No integration with other systems

If you fail to integrate your eCommerce platform with your ERP, CRM, and PIM systems , your company will suffer greatly. If you pick an eCommerce platform that does not workwith these other critical services, you will have to manually sync information such as inventory, customers, invoices, etc.. Your best bet is to select Listaso Technology e-commerce platform that integrates easily your business with existing systems to boost efficiency and profitability.

  • Not using SEO (Search Engine Optimization)

Ignoring SEO is one of the biggest mistakes a company can make, especially considering that 89 percent of B2B clients conduct B2B research online and that search engines account for 73 percent of traffic to B2B firm websites. Being discovered in non-branded searches for keywords that B2B buyers use at the beginning of their customer journey is critical.

  • Not offering personalization of apps

Personalization is no longer a nice-to-have; it's a must. Ignoring the power of data-driven customization is a missed opportunity. Make use of data to offer tailored product recommendations, pricing structures, and content. Personalization increases user engagement, conversion rates, and customer loyalty.

  • Lack of mobile adaptation 

Ignoring mobile devices is another typical error. 

Retailers who are not optimizing for mobile will lose out on the possibility of higher sales as mobile eCommerce grows quickly. According to researchers, 50% of B2B inquiries during 2022 originated from mobile devices; it's also important to remember that a lot of B2B clients anticipate using an eCommerce site that functions similarly to a B2C website.

In Conclusion 

In 2024, the B2B eCommerce landscape continues to evolve, and these mistakes might limit your ability to expand and compete. You need to have a customized and safe B2B purchasing experience that makes your clients use your products. 

Keep in mind that the world of B2B eCommerce is dynamic, and staying ahead requires continuous adaptation. Learn from these common mistakes and leverage them as opportunities for growth and improvement in 2024. 

If you want to implement an efficient B2B eCommerce strategy this 2024 avoiding what we have just mentioned, Listaso Technology offers an eCommerce app that will help you to take advantage of the growing online market, reach a wider audience, and offer your customers the convenience of online shopping. 

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