Listaso Blog

Dynamic Pricing Strategy for Food and Beverage Distributors.

Traditional fixed pricing models are giving way to dynamic pricing strategies, offering a more flexible and responsive approach to meet the diverse needs of distributors and their customers.

Carmen Canas vicepresident and cofunder of Listaso
October 3, 2023
B2B Specialist

In the ever-evolving landscape of the food and beverage distribution industry, pricing strategies play a pivotal role in ensuring competitiveness and profitability. Traditional fixed pricing models are giving way to dynamic pricing strategies, offering a more flexible and responsive approach to meet the diverse needs of distributors and their customers.

In this blog, we explore various aspects of dynamic pricing and how Listaso B2B Sales App can empower food and beverage distributors to thrive in this dynamic environment.

1. Price Tiers - Boost Sales with Dynamic Discounts

Price tiers are a fundamental component of dynamic pricing. They involve categorizing customers into different groups and offering them discounts based on their order volume or loyalty. Price tiers encourage larger orders and reward loyal customers.

Implementing Price Tiers with Our B2B Sales App

Our B2B Sales App simplifies the setup and management of price tiers. With just a few clicks, you can create and customize tiers that align with your business goals. This feature not only boosts sales but also enhances customer satisfaction.

2. Price per Unit of Measure - Empower Sales Reps to Customize Orders

Handling products with varying unit types can be challenging. Our app empowers sales reps to customize orders based on unit types, ensuring accuracy and efficiency in every transaction.

Customizing Orders Based on Unit Types

In the world of food and beverage distribution, products often come in various unit types, from cases to pallets. Sales reps need the flexibility to customize orders based on these units. Our B2B Sales App empowers your sales team to tailor orders to the specific needs of each customer, providing transparency in pricing for different unit types.

Transparency in Pricing for Unit Types

Transparency is key in B2B transactions. Our app displays prices for each unit type, eliminating confusion and making it easier for both sales reps and customers to make informed decisions.

3. Trade Promotions - Unleash Creativity with Irresistible Promotions

Trade promotions play a vital role in building customer loyalty and increasing sales. They allow you to craft irresistible offers that keep your customers coming back for more.

The Role of Trade Promotions

Trade promotions are a cornerstone of the food and beverage industry. Your B2B Sales App allows you to get creative with special prices, discounts, and promotions tailored to your valued customers.

To see some examples of trade promotions, click here

4. Manual Discounts - Let Sales Reps Be the Heroes

In certain scenarios, manual discounts are the key to closing deals and delighting customers. They provide sales reps with the flexibility to offer personalized discounts for that extra WOW factor.

Empowering Sales Reps with Manual Discount Options

Our B2B Sales App empowers sales reps to apply manual discounts when needed. They can handpick discounts, giving them the control to provide exceptional customer experiences.

5. Price per Customer - Tailored Prices for Unique Sales Strategies

Every customer is unique, and so should their pricing be. Tailored pricing strategies elevate customer delight and enhance long-term relationships.

6. Set Minimal Prices - Guard Your Pricing Integrity

While flexibility is crucial, maintaining pricing integrity is equally important. Our B2B Sales App empowers you to set minimal prices or price floors to ensure that sales remain profitable.

Our app simplifies the process of establishing minimal prices. Protect your bottom line and maintain pricing integrity effortlessly.


In conclusion, dynamic pricing strategies are essential for food and beverage distributors aiming to thrive in a competitive marketplace. With Listaso's B2B Sales App's dynamic pricing features, you can stay agile, respond to market changes, and cater to the unique needs of your customers. Embrace dynamic pricing and take your food and beverage distribution business to new heights.

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